The utaut aims to explain user intentions to use an information system and subsequent usage behavior. The survey was conducted with students and former students of a portuguese university and. Utaut has distilled the critical factors and contingencies related to the prediction of behavioral intention to use a technology and. Bitcoin is the first ever decentralized virtual currency that was introduced in 2008 by a pseudonymous programmer known as satoshi nakamoto. However, a detailed examination of such citations revealed that only small proportion 43 articles of these citations actually utilized the theory or its constructs in their. The study was guided by the unified theory of technology acceptance and usage utaut model. Toward a unified theory of consumer acceptance technology. Meanwhile, very few researches tried to study related issues.
This paper seeks to enrich our understanding of research on technology adoption by examining a potential boundary condition, related to culture, of the fairly recently developed model of technology adoption and use i. Next, a unified model, called the unified theory of acceptance and use of technology utaut, was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. The second generation of the unified theory of acceptance and use of technology utaut2 is introduced as a theoretic basis. Unified theory of acceptance and use of technology, theory idt and model of pc utilization mpcu, is source 1 pp. The purpose of this paper is to apply unified theory of acceptance and use of technology 2 to determine factors influencing acceptance and use of plastic money in zimbabwe. The suitability of the unified theory of acceptance and use.
This paper reports part of the findings from a doctoral research project which focused at analysing the acceptance and usage of open access within public universities in tanzania. Pdf effect of the factors in the unified theory of. Mm, a model combining the technology acceptance model and the theory of planned behavior ctamtpb,the model of pc utilization mpcu,the innovation diffusion theory id and socio cognitive theory sct. Pdf the unified theory of acceptance and use of technology. The utility of the utaut model in explaining mobile.
Sejauh mana pengguna dapat memahami teknologi tersebut adalah hal penting untuk. J ournal of the a ssociation for i nformation s ystems. Our proposed utaut2 incorporates three constructs into utaut. Unified theory of acceptance and use of technology viswanath. The eight models were tested from a sample of four organizations for six months, with three points of.
The originating article of the unified theory of acceptance and use of technology utaut has been cited by a large number of studies. Unified theory of acceptance and use of technology. Theory of planned behavior, innovation characteristics, technology acceptance model, social cognitive theory, unified model, integrated model introduction the presence of computer and information technologies in todays organizations has expanded dramatically. Jan 21, 2015 this article presents an overview of the unified theory of acceptance and use of technology. Factors affecting the adoption of healthcare information. Unified theory of acceptance and use of technology utaut 2003 combining the various theories and models of technology acceptance, venkatesh et al. Venkatesh, davis, davis, and morris, 2003 provide a comprehensive examination of eight prominent models and derive a unified theory of acceptance and use of technology utaut, which can explain as much as 70% of the variance in intention. Reexamining the unified theory of acceptance and use of. The unified theory of acceptance and use of technology utaut is a technology acceptance model formulated by venkatesh and others in user acceptance of information technology. The survey questionnaire targeted 544 respondents selected through stratified random sampling from a population of 1088 university researchers at six public universities in tanzania. The purpose of this research is to develop and empirically test a unified theory of consumer acceptance of technology. Hedonicmotivation system adoption model hmsam, multimotive information systems continuance model misc, theory of planned behavior, theory of reasoned action, unified theory of acceptance and use of technology, delone and mclean is success model. Implementasi suatu teknologi informasi selalu berhubungan dengan penerimaan pengguna.
Utaut was introduced as an accumulation of various research efforts represented in. The unified model outperformed the eight individual models adjusted variance r2. Using data from four organizations over a sixmonth period with three points of measurement, the eight models explained between 17 percent and 53 percent of the variance in user intentions to use information technology. This has been performed by collecting data including demographic details, methodological details, limitations, and. The theory was established on four theoretical constructs representing determinants of use behavior or the intention to use, which play essential roles as surrogates of technology acceptance. Extending the utaut model to understand the customers. Davis date of development utaut provides a useful tool for assessing the likelihood of successful user acceptance and use when introducing new. In another work, martins, oliveira, and popovic 2014 developed a conceptual model that combines the unified theory of acceptance and use of technology utaut with the perceived risk to explain behavioral intention and internet banking use behavior. About a decade ago, venkatesh, morris, davis, and davis 2003 synthesized these models into the unified theory of acceptance and use of technology utaut. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance.
The unified theory of acceptance and use of technology utaut is a technology acceptance model formulated by venkatesh and others in user acceptance of. The application of unified theory of acceptance and use of. This paper extends the unified theory of acceptance and use of technology utaut to study acceptance and use of technology in a consumer context. The studies of unified theory of acceptance and use of. The unified model outperformed the eight individual models adjusted variance r2 of 70 percent. I trace its origins, which relates back to the technology acceptance model, and discuss related models. Unified theory of acceptance and use of technology wikipedia.
The utility of the utaut model in explaining mobile learning. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology utaut with perceived risk to explain behaviour intention and usage behaviour of internet banking. Many theories are concerned with information technology acceptance such as the theory of reasoned action tra, technology acceptance model tam, theory of planned behavior tpb, extended technology acceptance model tam2, and the last technology acceptance model is the unified theory of acceptance and use of technology utaut. Consumers acceptance and use of plastic money in harare. The utaut is considered as a trial to unify terminology of variables of different models and theories of technology acceptance. The unified theory of acceptance and use of technology. Comprehensive ebusiness quality model based on utaut. This article presents an overview of the unified theory of acceptance and use of technology. As mentioned above, the used models include technology acceptance model tam 3, theory of reasoned action tra 4, 5, the unified theory of acceptance, use of.
A metaanalysis of the unified theory of acceptance and use. Random selection of consumers was done in order to ensure a. Tablet personal computer integration in higher education. Unified theory of acceptance and use of technology, source 1 pp. Literature both academicians and practitioners are interested in understanding the main determinants of technology acceptance behavior. The suitability of the unified theory of acceptance and. The behavioral intention bi is influenced by the attitude a which. Applying the unified theory of acceptance and use technology model to understand supporting factors mark moran, ph. The eight models studied by these researchers are tra, tam, motivational model mm davis, bagozzi, and warshaw, 1992, tpb, a hybrid model combining. This paper seeks to enrich our understanding of research on technology adoption by examining a potential boundary condition, related to culture, of the fairly recently developed model of technology adoption and usei. Those theories or models include the diffusion of innovation theory, the tra, the tpb, the motivation theory, the hybrid model of tpb and tam, the original tam, the pc utilization model, and the social cognitive. Apr 24, 2015 unified theory of acceptance and use of technology utaut and technology acceptances model tam technology acceptance model such as unified theory of acceptance use of technology utaut try to. Apr 03, 2018 the purpose of this paper is to apply unified theory of acceptance and use of technology 2 to determine factors influencing acceptance and use of plastic money in zimbabwe.
Designmethodologyapproach the results produced in this research are based on the literature analysis of 174 existing articles on the utaut model. Reexamining the unified theory of acceptance and use of technology utaut. Utaut was then tested using the original data and found to. Faculty use of established and emerging technologies in.
Technology acceptance model such as unified theory of acceptance use of technology utaut try to explain the degree of acceptance of the use of information technology. Utaut2 based predictions of factors influencing the. Individual differences namely, age, gender, and experience are. The unified theory of acceptance and use of technology utaut. Furthermore, the majority of the technology adoption models and. Consumer acceptance and use of information technology. This has been performed by collecting data including demographic details. Technology acceptance model and the unified theory of. Consequently, the authors aim to explore and predict the intentions to use and use behaviors of phablets. To test the conceptual model we collected data from portugal 249 valid cases. Next, a unified model, called the unified theory of acceptance and use of technology utaut, was formulated, with four core. The unified theory of acceptance and use of technology utaut is a little over a decade old and has been used extensively in information systems is and other fields, as the large number of citations to the original paper that introduced the theory evidences. The unified theory of acceptance and use of technology utaut is a little over a decade old and has been used extensively in information systems is and other fields, as the largenumber of citations to the original paper that introduced the theory evidences.
Our proposed uta ut2 incorporates three constructs into uta ut. Pdf unified theory of acceptance and use of technology utaut. Unified theory of acceptance and use of technology utaut. In this paper, we compare the utility of modified versions of the unified theory of acceptance and use of technology utaut model in explaining mobile learning adoption in higher education in a developing country and evaluate the size and direction of the impacts of the utaut factors on. This model is known as the unified theory of acceptance and use of technology utaut. Pdf unified theory of acceptance and use of technology. The eight models were tested from a sample of four organizations for six months, with three points of measurement, and explained 53% of the variance in intent to use information technology. Information technology it acceptance research has yielded many competing models, each with different sets of acceptance determinants. Unified theory of acceptance and use of technology merupakan salah satu model penerimaan teknologi informasi. Unified theory of acceptance and use of technology 171 2. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology the actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology. Unified theory of acceptance and use of technology is theory.
A metaanalysis of the unified theory of acceptance and. Researchers have proposed and tested several competing models e. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. The unified theory of acceptance and use of technology utaut venkatesh et al.